Sachee Perera

Led strategic pivot from multi-product consultancy to a focused SaaS provider targeting underserved drilling contractors, achieving critical product-market fit and expanding into the broader mining company segment.

Designed and executed a comprehensive Go-To-Market (GTM) engine from scratch, encompassing full-funnel marketing, enterprise sales processes (SPICED methodology), and customer success lifecycle development.

Recruited and scaled non-technical teams (Sales, Marketing, Onboarding, Support, CS) from an initial 6 to over 50 individuals, cultivating a high-performance, customer-centric culture.

Catapulted Annual Recurring Revenue (ARR) to over $6M and significantly increased Average Deal Size from $27K to $56K.

Expanded the customer base by nearly 10x, from 11 to 106+ accounts, while maintaining a strong CAC:LTV ratio of 1:7 from 2021 to 2025.

Coached the technical founder through company restructures, successfully securing $4M in VC funding for the Late Seed round.

Led comprehensive customer discovery for new AI and data analytics software initiatives, conducting customer interviews and identifying critical pain points to validate market demand in the global ferry sector.

Developed a global market map and early-stage Go-To-Market (GTM) plans, including the creation of sales enablement collateral to support commercialization efforts.

Drove significant marketplace liquidity and growth, laying the foundation for 200-300% YoY shift growth in subsequent years through targeted demand generation and strategic supply balancing.

Engineered a ~10% improvement in 'apply-to-first-job-completed' rates and tripled repeat client bookings by redesigning supply-side vetting and onboarding processes, enhancing platform worker quality and user experience.

Built and led the local Perth city team from scratch, establishing dedicated functions for worker onboarding, client success, operational support, and local marketing to effectively service and scale the marketplace.

Implemented innovative, low-cost local marketing strategies, leveraging referral programs and community engagement to simultaneously drive new client acquisition and build a robust talent pipeline.

Consistently exceeded key city performance metrics, including client acquisition targets, worker activation rates, and overall marketplace revenue & utilization, outperforming other Australian cities.

Established sales processes, scripts, and key metrics for restaurant acquisition, contributing to rapid market penetration and growth.

Personally sold and managed the onboarding process for 117 key restaurant accounts, representing 39% of all restaurants on the UberEATS platform in Perth at the time.

Achieved a B2B sales conversion rate of over 40% from initial outreach to signed contract.

Contributed to refining onboarding processes, reducing time from contract signature to restaurant go-live.

Developed expansion zone strategies and set targets for restaurant acquisition to fuel platform growth.

Utilized Salesforce for reporting, process management, and dashboard development to optimize operational execution.

Delivered a record-breaking 3014 new membership sales in 2015, a 15% increase over the previous 2010 high of 2643, reversing a multi-year trend of stagnant growth.

Achieved the highest member renewal rate in APAC at 71.67% in 2015, significantly boosting recurring revenue and customer lifetime value.

Drove a 100% increase in new staff sales figures, achieving the highest in APAC for 2015, through targeted recruitment, intensive training, and hands-on coaching.

Secured an overall database growth of 12% in 2015, the highest increase in sales across all APAC programmes, expanding market reach and future revenue potential.

Transformed an underperforming team of up to 14 staff by directly implementing a comprehensive 360-degree sales program and fostering an environment of accountability.

Maintained P&L profitability by meticulously reviewing monthly financials, balancing costs, and optimizing resource allocation.

Led a team of up to 20 sales consultants, developing and executing strategies for both inbound and outbound sales and retention campaigns supporting Telstra.

Established robust QA processes ensuring adherence to company policies and built KPI dashboards to monitor and drive staff performance.

Streamlined processes for account handovers from sales to order management, improving efficiency and customer experience.

Achieved customer retention of over 40% for orders requesting cancellation, with specific cohorts exceeding 55% retention rates.

Consistently exceeded sales targets as an Outbound Sales Consultant via commission-only model, delivering 200% of weekly targets and recognized as 'highest performing sales consultant nationally' in Feb 2011.

Gained foundational experience across sales operations, customer support, and data management, actively coaching new team members to enhance team performance.